writing for the web

Your content (texts) are one of the most important elements to create a good website.
Ofcourse a professional designed website is very important. But, without clear and interesting text, your web site will be useless.

The headline, is the most important part of your entire website. You must write a headline that attracts attention and forces your visitor to read on, visit the other pages of your site. Most of your visitors will only read your headline. If it doesn’t instantly grab their attention, they’ll move on and never return.

Once you’ve captured your visitor’s attention, you’ll now need to direct their attention to your introduction. Keep your introduction short and to the point.

Use Subheadings: they provide your readers with highlights of your paragraphs, because not all your visitors will read the content word for word. They’ll scan the text and read what attracts their attention.

Important: write in an everyday language that everyone can understand.

Avoid using trendy fonts. They make text difficult to read. In addition, your visitor may not have that font on his computer. Select a font that is easy to read and use black text on a light background.

© Shelley Lowery